About
I'm Veg,
A Senior Industrial / Product Designer

I'm Veg, A Senior Industrial / Product Designer. I am a versatile Industrial Designer with a 10-year global track record, successfully bringing over 30 products to market across the consumer tech, lifestyle, and retail sectors. My career uniquely spans 6 years in Asia’s fast-paced manufacturing hubs and 4 years shaping the North American retail landscape. Over my career, I have orchestrated global retail fixture roll-outs for tier-1 brands (including Google, Razer, and Estée Lauder) across major channels like Best Buy, Shoppers Drug Mart, and Costco.

My design philosophy bridges deep market/UX research with an advanced execution of 3D modeling, CMF detailing, and hyper-realistic rendering. Proven track record in leveraging a strong DFM (Design for Manufacturing) baseline to balance technical constraints, production costs, and brand aesthetics through proactive cross-functional collaboration, directly driving substantial revenue growth and high-velocity client approvals.
Experience
  • Mar 2023 to Present - Industrial Designer @ Protagon Display LTD.
  • Oct 2021 to Jan 2022 - Freelance Designer @ CWAVE Design LTD.
  • Aug 2020 to Aug 2021 - Senior Industrial Designer @ CWAVE Design LTD
  • Nov 2018 to Jul 2020 - Industrial Designer @ CWAVE Design LTD
  • Aug 2016 to Oct 2018 - Junior Product Designer. @ Chap Mei LTD./IGLOOZ LTD.
  • 2013 Summer - Co-Working study exchange. @ Guangdong Industrial Design Institute (GDIDI)
  • 2015 to Present - Freelance of Logo Design. @ Salvation Army/ Online Shop.
  • 2012 to 2016 - Part-time Telebet Services Assistant. @ The Hong Kong Jockey Club.
  • My Design Skills

    Proficient

    Advanced

    Intermediate

    Foundation

    Education
    From September 2014 to September 2016
    Bachelor of Arts (Honours) in Product Design
    Technological and Higher Education Institute of Hong Kong (THEi)

    From September 2012 to September 2014
    Product Design Higher Diploma
    Hong Kong Design Institute (HKDI)

    Recognitions
  • PHILIPS GoPix 1 - iF Design Award 2022
  • PHILIPS GoPix 1 - Red Dot Winner 2022
  • The merit of Hong Kong Smart Design Award, 2018 Desktop Lighting (Corporate Promotional Gifts)
  • The merit of Hong Kong Smart Design Award, 2018 “Ping On” Pin Set(Occasional & Festival)
  • The merit of Hong Kong Smart Design Award, 2018 Urban Multifunctional Holder Series (Workplace)
  • Runner up of A' DESIGN AWARD, 2018 "ELC"-Bin (School Project)

  • Product Identity


    Research

    Branding

    Design DNA

    Product Definition

    Design Language


    Industrial Design


    Ideations

    Concept Development

    Sketches & Modelling

    CMF

    Product Development


    Design Engineering


    Prototyping

    3D Building


    Digital /Visual Design

    Web Design

    Packaging Design

    Visual Design

    Simple Animations