IGLOOZ Work — Veg Tsoi

My Role

I acted as a designer and coordinator in a team of designers to develop and implement the houseware, premium design, layout, packaging, and production communication materials.

In addition, I guided the teams during the presentations and all design directions. In order to put the design skills and business strategy into practice, we also cooperated with the marketing and engineering teams, to discuss the production cost and the promotion strategies and we built up a solid team to develop and expand the company's philosophy together.

Overview

Design goal

Created the design that contained the story and function

Produced tie-in design and mimicry of the Hong Kong urban mundane objects and realistic scenario

Researched the background and analysis the findings and insight to create the brand new design series

Designed the product considered the basic needs of the usage

Provided outstanding design compared with another brand by made among variations of the function

Added product and market value to each product

Business goal

Pitched to other businesses and customers that shared a similar philosophy

Found out new design opportunities for the brand

Helped reposition the brand identity on the market to make it competitive

Created a new design language that can share and apply to each product

Design & Development

Based on the findings and insight to create a different design possibility

Applied different elements such as buildings, festivals, culture, and urban mundane objects to enhance the story
Found the balance and connection between design and function
Made the function reasonable of the tie-in design

Focused on the details and scale to show the realistic

Developed different testing prototypes
Provided packaging design direction for the graphic design team

Production & Marketing

Cooperated with the engineering team to get the production

Suggested different manufacturing methods to find out the possibility

Controlled the production cost to help set up the retail price with the marketing team

Reduced the production cost decided by the material and production methods
Decided the material and contact the vendor for merchandising and purchasing the items

Shared the minimum order quantity (MOQ) among of the purchase of items

Used similar production methods by utilizing the materials from the toy factory
Made different combinations and to expand new products
Shared some of the plastic molding tools to reduce the production cost
Participated and awarded the design competition to promote the brand and product
Balanced the cost, production time, the product scale and function