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INsight’s Desktop lightings reappear distinctive buildings in different cities by using minimal lines. The material of the buildings is carbon steel. The building lines and the details are emitted by the soft warm LED lighting. The wooden base also has a phone stand and natural amplifier functions, which allows users to put their phone on it; and listen to music and relax during busy workdays. Users can also create a unique exclusive small city by building their own different blocks combination according to their preferences, which is elegance and simplicity.

INsight’s Desktop lightings reappear distinctive buildings in different cities by using minimal lines. The material of the buildings is carbon steel. The building lines and the details are emitted by the soft warm LED lighting. The wooden base also has a phone stand and natural amplifier functions, which allows users to put their phone on it; and listen to music and relax during busy workdays. Users can also create a unique exclusive small city by building their own different blocks combination according to their preferences, which is elegance and simplicity.

Design Background


As technology advances, people are increasingly addicted to their smartphones and become phubber. Through this design, we hope the busy citizens can put down their phones and slow down for a bit, so they can find tranquility in the busy city and enjoy the beauty of it.

Users can also create a unique exclusive small city by building their own different blocks combination according to their preferences. The Desktop lightings are not only delicate and practical but its city’s landmark buildings can also be used to stow all kinds of stationery, which become trendy stationery and cardholder in the messy workplace.
Branding Research

Our brand's design language emphasizes simplicity, harmony, iconic features, and a delicate feeling. However, there are limited products that effectively convey the brand story. With ample resources and materials at hand, we see this as an opportunity to create new, cultural, and creative products that reflect Hong Kong's unique market. By focusing on local culture, we can develop a whole new product line that reinforces our brand's story.
Target Market

By creating products that promote Hong Kong, we can partner with the government and local market, increasing market value. This also leverages the multi-use of cultural elements to strengthen our brand. Opportunities for B2B partnerships exist with entities like Hong Kong Tourism Board, HKTDC, and Hong Kong International Airport. These collaborations can further enhance our brand value.
Sketches & Developments
Features
The Details Of Design

  • Using LED lighting for saving energy and less production of electronic parts.
  • The sizes of the building are sustainable for the customer to collect and change; it had considerate about the end of the product lifecycle. (less pollution)
  • Not only for home decorating, but also able to collect stuff and small things.
  • Carbon steel laser cutting, bending, wiring, dust spraying, silk-screening.
  • The material of the buildings is carbon steel which is long-lasting than paper.

    • Material:
    Carbon Steel | ABS | Wood
    Design Usage
    Put the metal parts on the wooden stand
    Plugin the Micro-USB for the lighten up
    Put your phone or name card on the amplifier side
     
    Packaging
    Designed by Graphic designer - Michelle Lam

  • Used a rough e-flute style box with a color label to emphasize the green & natural style
  • Sustainable Design

    • Product size:
    87mm(D)x 87mm(W) x 152mm(H)
    Packaging size:
    95mm(L) x 95mm(W) x 150mm(H)
    Other Design Directions
    Multi-function

  • Able to add different urban architecture from different countries.
  • It has a simple and elegant appearance which is suitable as a corporate gift for the promotion.
  • Magnet stick on carbon steel
  • In addition to placing the phone, you can also place business cards.
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