CWAVE DESIGN

Location: Hong Kong
Dates: 1 Nov 2018 - 21 Jan 2022
Role: Industrial Designer & Senior Industrial Designer
Team: Research & Development
Company website: cwavedesign.com

Launched over 30 products, handle over 50 projects
  • Philips NeoPix
  • Philips PicoPix
  • Obexx UVC Box
  • Philips GoPix 1 (Awarded iF Design Award 2022 & Red Dot Design Award 2022)
  • Also designed and maintain the company website
  • Why CWAVE

    In 2018, I planned to find some new challenges to design different types of products, broaden my design horizons and enhance my design skills after winning three merits of the Hong Kong Smart Design Award.

    At that time, Mr. Ron Leung, the chairman of the Hong Kong Designers Association (HKDA), introduced me to Mr. Cheol Woo Park, the vice president of Motorola, TCL, and Lenovo, who was hiring an industrial designer for his new start-up design consultant business, CWAVE Design.

    CWAVE Design, located in the hubs of Asia – Shenzhen and Hong Kong, is an award-winning global innovation design consultancy that provides one-stop solutions for creativity from concept to product.

    I believe that we can truly connect with people and change our life by transforming great ideas into reality. Our core value leads to success in the competitive market for our clients by creating a positive impact through design.
    My Role

    I got the chance to work with CW and his team, and help CW Park run his start-up business.

    We are experts in market research, product design, product development, innovation, content production, rendering, graphic design, packaging, and design communication. With our expertise in these areas, we deliver solutions that are innovative, cost-effective, and able for manufacturing. I provided comprehensive design services that help our customers to produce different types of products.

    I participated in the design, research, and development process (CMF research, research presentation materials, marketing research). Also, launched over 25 products since 2018 to the present.

    I designed & conducted market research on different types of electronic consumer products:
  • Products for kids (Electronic toothbrush for kids, Kid trackers, Robotic, Tablet)
  • Products for the senior (Senior features phone, Smart health tracker for senior)
  • Domestic products (Vaping tools, Luggage, UV sanitize box and stick, Eye massager, Neck massager, Ultrasonic cleaner, Portable air purifier, UV sanitize box and stick, Projectors, RF Beauty device, flexible screen)
  • Wearable devices (Smart band and smartwatch)

    I prepared the rendering & CMF presentation materials for for most of the projects above, and:
  • 11 Philips NeoPix Projectors
  • 12 Philips PicoPix Projectors
  • 3 Philips Screeneo Projectors

    I also designed the graphics and patterns for different products, packaging, and the structure design, promotional materials for advertising, branding and logo design, idea generation and sketching, and 3D modeling.

    Moreover, I managed and maintained the operation of the start-up business:
  • Built and maintained the company website
  • Prepared the company's information presentation materials to promote the business
  • Helped set up all the quotations, and also contacted the customers
  • The Learnings

    By working at CWAVE and on those projects I learned so many things, the main ones were:

  • With our diverse teams, I understand how important the cultural- influence of great products and experiences can bring to people.

  • I understand the specifications and technology of different products from the experiences of the different design projects. My design and research skills (such as rendering skills, preparing the presentation materials, building 3D sketches ) are enhanced through handling different types of design projects.

  • Based on the research to design and develop the product and CMF, to define the brand position and product language to make products outstanding.

    Finally, I loved this experience above all because from research to production, I was able to apply all my designer's skills, research, presentation, creation, facilitation, and communication. The only thing I regretted was due to COVID-19, there were many businesses changing and facing difficulties, and we lost a lot of connection with our customers as well. Overall it was the best professional experience so far.
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